John Doe

Our aim is to share with you a fresh, insightful, at times provocative, revealing, neuro-inspired, magic-informed and entertaining approach to how we think.

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Mindsways LTD - Magic & Mentalism For Everyone

Our aim is to share with you a fresh, insightful, at times provocative, revealing, neuro-inspired, magic-informed and entertaining approach to how we think.

We are a father-and-son team. We share with you the tools, techniques and tricks that magicians have been using for decades to engage, entertain and enlighten other people. The benefit of this approach creates a greater understanding of:

Lateral Thinking

Problem Solving

Cognitive Skills

Fostering Trust

& Imagination

& Motor Skills

Inter-Personal Communication

& Resilience

Psychological Wellbeing

Physical Wellbeing

Leadership & Teamwork

Self-Esteem & Confidence

We use our one-day workshops, digital kits and creative services to share with you the tricks, tools and techniques magicians have used for the past 150 to engage, enlighten and enrich their audiences.

See Us In Action!

Everything we do at Mindsways is focused on giving you very practical ways of engaging people - including very senior teams, potential clients and family and friends. See what kind of things we can share with you by watching the video below!

For years, we have been travelling across the country, performing the tricks, magic and technique we teach you with real audiences to make sure they're as effective and practical as possible. To find out more about what we do as AGMagicians, click here!

Perfect For Beginners, Powerful for Professionals

What we do is suitable for anyone with any background who's interested in adding something special to Personal Development, Coaching, Training and Business!

Over the past 8 years, we have found ourselves at a strange and fascinating intersection between magic and applied psychology with business, coaching, personal development and therapeutic work. Magic, for us, has always been the perfect vehicle for illustrating how we think, improving our thinking and working towards people’s greater wellbeing.

Magic has the capacity to bring out personality and powerful human emotions, to express who we are in front of small groups or to audiences of thousands. We know because we've spent much of the last decade together, performing as AGMagicians. Magic is about understanding and expressing what connects you to others. Learning to perform magic needs a blend of cognitive functionality, manual dexterity, confidence, clarity, direction, understanding of psychology, people management and theatricality.

Who Are We?

We are father-and-son magicians, trainers and performers, George and Alex Rowley. Together, we make up Mindsways. We have been using the materials we teach you to create and perform our own shows across the UK for the past 10 years.

John Doe


George works with a blend of psychology, behavioural sciences and mentalism to entertain, improve people's lives, working towards greater innovation and creativity and increased business opportunities.

He has been studying human psychology for over 30 years, with many awards and degrees under his belt. In the early 1990's, he was faced with working with vulnerable young adults - this is where he found the power of magic to entertain people and enrich peoples' lives.


Alex is an actor, writer and experienced magician who specialses in using a blend of psychology, theatre, behavioural insights and mentalism to tell effective, engaging and empowering stories.

Alex has spent over half of his life learning magic, performing on stage and across the UK. He focuses his attention on spreading awareness of mental health issues and sharing powerful storytelling techniques.

John Doe

Sharing Magical Moments

Most importantly, we look at how you can apply these magical insights and ideas to all aspects of your life and work.

All of our services, whether the kits, our workshops, our consultancy and more, are woven together to draw on over three decades’ worth of personal experience, over a hundred and fifty years of psychology and magic ideas, and the pioneering neuroscientific research over the past decade.

We see these new ideas as a call to action to be open-minded, acquire a growth mindset and adapt an attitude of discovery. Engender this will to explore, go beyond your current ways of thinking, introduce a dash of daring into your engagement and let us share our moments of magic with you!

What do people say?

Watch the video below to see some of our many 5-Star Reviews!

Intriguing, interesting and enjoyable day which challenged my perceptions and thinking.

Mike T. March 2019

A very interesting,unusual and enjoyable day and I also learnt a some interesting magic tricks too. So yes, I can definetly reccomend a day with George and Alex.

Miriam M. March 2019

Loved every moment of it! George and Alex kept the group engaged, entertained and surprised throughout. Great people, wonderful ethics and fabulous entertainment. Thoroughly recommend

Melanie P. February 2019

Exceptional day, surpassed my expectations, thank you

Damon L. July 2018

Had a great day with George and Alex of Mindways. I now have some great ideas that I can incorporate into my workshops. I would highly recommend the Mindways events.

Helen D. May 2018

I had a huge amount of fun and learned a few things along the way too! I highly recommend that you join one of their sessions. 5****

Adele B. May 2017

Life is very serious and sometimes unnecessarily so. This is where Mindsways' approach can reach the parts that others can't reach through magic and humour. Thank you very much.

Alison R. July 2017

Fun, informative, engaging, different - a truly magical experience!

Lindsey H. February 2018

Their delivery was genuine and from a place of real authenticity. A thoroughly enjoyable and rewarding day. Thanks again for all those 'no way' moments, fella

Simon C. Feburary 2018

My sincere thanks to both George and Alex for the day which was an invaluable experience and has given me a new range of tools to enhance my own training courses and presentations

Paul B. Feburary 2018

I thoroughly enjoyed the whole day - Their passion for their craft, their unpretentious delivery of their content and their humour make for a truly entertaining and enlightening day. Highly recommended!!

Karen K. November 2017

Want to see all our amazing reviews? Go here!

Who have we worked with?

We've had people from across the UK and Europe attend our workshops and creative services, and professionals from around the world purchase our kits. It doesn't matter what your background, training, education or experience in magic is, what we do is perfect for beginners and powerful for professionals!

A number of organisations we've worked with have come from:

What Do We Do?

Particularly in this worrying and stressful time for many of us, we need to keep our skills sharp and our minds active. Rather than solely leaning into our fears and anxieties, we need to balance ourselves by making sure this time is also used for activities that are productive, proactive and constructive. In the absence of doing face-to-face coaching and our workshops across the country, we are looking to find a viable alternative and contribute to your personal development during this difficult situation through offering heavily discounted online sessions and our Mindsways Digital Package. We use these services to share with you the tricks, tools and techniques magicians have used for the past 150 to engage, enlighten and enrich their audiences. We know because we have been performing these tricks, tips and techniques across the country for the best part of the last 10 years, So, take this chance to improve your professional and personal life with magic and mentalism now!

Online Services

Mindsways Digital Package

Our Most Popular Service!

This digital package brings together all of our previous kits and toolkits, totaling over 12 hours of video and audio, 34 tricks, techniques and methods, as well as three workbooks with a combined 350+ pages with hundreds of exercises across all three.

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Psychological Artistry Sessions

Psychological Artistry takes a direct approach to learning magic and delivers a series of jaw-dropping, mind-opening magic tricks that you can do with a bit of practice. Psychological Artistry is perfect if you are beginning your journey in learning magic, public speaking or coaching.

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Beyond Belief Sessions

Beyond Belief looks at the psychology behind how and why magic works. It is a more theory-driven approach, but you will still get to learn a lot of new and exciting magic. This is brilliant if you’re experienced as a business owner, trainer, entertainer or coach who wants to see the underpinning beliefs that make magic work.

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Digital Kits

Digital Kit Bundle

Our Most Popular Product!

Combining all of our kits together and saving 20%!

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Psychological Artistry Kit

A powerful digital kit packed full of magic, illusions and strong learning points that helps you getting your message acorss!

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The Mindsways Kit

Nearly 6 hours of live video revealing our magical secrets for effective, interesting and insightful training, pitches, conversations or presentations.

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Event Horizon Toolkit

A digital kit that looks at how you present your ideas in engaging, unique and memorable ways using our personal tools.

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