Mindsways LTD - Magic & Mentalism For Everyone
Our aim is to share with you a fresh, insightful, at times provocative, revealing, neuro-inspired, magic-informed and entertaining approach to how we think.
We are a father-and-son team. We share with you the tools, techniques and tricks that magicians have been using for decades to engage, entertain and enlighten other people. The benefit of this approach creates a greater understanding of:
Lateral Thinking
Problem Solving
Cognitive Skills
Fostering Trust
Storytelling
& Imagination
Practical
& Motor Skills
Inter-Personal Communication
Adaptability
& Resilience
Psychological Wellbeing
Physical Wellbeing
Leadership & Teamwork
Self-Esteem & Confidence
We use our one-day workshops, digital kits and creative services to share with you the tricks, tools and techniques magicians have used for the past 150 to engage, enlighten and enrich their audiences.
See Us In Action!
Everything we do at Mindsways is focused on giving you very practical ways of engaging people - including very senior teams, potential clients and family and friends. See what kind of things we can share with you by watching the video below!
For years, we have been travelling across the country, performing the tricks, magic and technique we teach you with real audiences to make sure they're as effective and practical as possible. To find out more about what we do as AGMagicians, click here!
Perfect For Beginners, Powerful for Professionals
What we do is suitable for anyone with any background who's interested in adding something special to Personal Development, Coaching, Training and Business!
Over the past 8 years, we have found ourselves at a strange and fascinating intersection between magic and applied psychology with business, coaching, personal development and therapeutic work. Magic, for us, has always been the perfect vehicle for illustrating how we think, improving our thinking and working towards people’s greater wellbeing.
Magic has the capacity to bring out personality and powerful human emotions, to express who we are in front of small groups or to audiences of thousands. We know because we've spent much of the last decade together, performing as AGMagicians. Magic is about understanding and expressing what connects you to others. Learning to perform magic needs a blend of cognitive functionality, manual dexterity, confidence, clarity, direction, understanding of psychology, people management and theatricality.
Who Are We?
We are father-and-son magicians, trainers and performers, George and Alex Rowley. Together, we make up Mindsways. We have been using the materials we teach you to create and perform our own shows across the UK for the past 10 years.

George
George works with a blend of psychology, behavioural sciences and mentalism to entertain, improve people's lives, working towards greater innovation and creativity and increased business opportunities.
He has been studying human psychology for over 30 years, with many awards and degrees under his belt. In the early 1990's, he was faced with working with vulnerable young adults - this is where he found the power of magic to entertain people and enrich peoples' lives.
Alex
Alex is an actor, writer and experienced magician who specialses in using a blend of psychology, theatre, behavioural insights and mentalism to tell effective, engaging and empowering stories.
Alex has spent over half of his life learning magic, performing on stage and across the UK. He focuses his attention on spreading awareness of mental health issues and sharing powerful storytelling techniques.

Sharing Magical Moments
Most importantly, we look at how you can apply these magical insights and ideas to all aspects of your life and work.
All of our services, whether the kits, our workshops, our consultancy and more, are woven together to draw on over three decades’ worth of personal experience, over a hundred and fifty years of psychology and magic ideas, and the pioneering neuroscientific research over the past decade.
We see these new ideas as a call to action to be open-minded, acquire a growth mindset and adapt an attitude of discovery. Engender this will to explore, go beyond your current ways of thinking, introduce a dash of daring into your engagement and let us share our moments of magic with you!
What do people say?
Watch the video below to see some of our many 5-Star Reviews!
Want to see all our amazing reviews? Go here!
Who have we worked with?
We've had people from across the UK and Europe attend our workshops and creative services, and professionals from around the world purchase our kits. It doesn't matter what your background, training, education or experience in magic is, what we do is perfect for beginners and powerful for professionals!
A number of organisations we've worked with have come from:
What Do We Do?
Particularly in this worrying and stressful time for many of us, we need to keep our skills sharp and our minds active. Rather than solely leaning into our fears and anxieties, we need to balance ourselves by making sure this time is also used for activities that are productive, proactive and constructive. In the absence of doing face-to-face coaching and our workshops across the country, we are looking to find a viable alternative and contribute to your personal development during this difficult situation through offering heavily discounted online sessions and our Mindsways Digital Package. We use these services to share with you the tricks, tools and techniques magicians have used for the past 150 to engage, enlighten and enrich their audiences. We know because we have been performing these tricks, tips and techniques across the country for the best part of the last 10 years, So, take this chance to improve your professional and personal life with magic and mentalism now!Online Services
Mindsways Digital Package
Our Most Popular Service!
This digital package brings together all of our previous kits and toolkits, totaling over 12 hours of video and audio, 34 tricks, techniques and methods, as well as three workbooks with a combined 350+ pages with hundreds of exercises across all three.
Find Out MorePsychological Artistry Sessions
Psychological Artistry takes a direct approach to learning magic and delivers a series of jaw-dropping, mind-opening magic tricks that you can do with a bit of practice. Psychological Artistry is perfect if you are beginning your journey in learning magic, public speaking or coaching.
Find Out MoreBeyond Belief Sessions
Beyond Belief looks at the psychology behind how and why magic works. It is a more theory-driven approach, but you will still get to learn a lot of new and exciting magic. This is brilliant if you’re experienced as a business owner, trainer, entertainer or coach who wants to see the underpinning beliefs that make magic work.
Find Out MoreDigital Kits
Digital Kit Bundle
Our Most Popular Product!
Combining all of our kits together and saving 20%!
Find Out MorePsychological Artistry Kit
A powerful digital kit packed full of magic, illusions and strong learning points that helps you getting your message acorss!
Find Out MoreThe Mindsways Kit
Nearly 6 hours of live video revealing our magical secrets for effective, interesting and insightful training, pitches, conversations or presentations.
Find Out MoreEvent Horizon Toolkit
A digital kit that looks at how you present your ideas in engaging, unique and memorable ways using our personal tools.
Find Out More