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  • About Mindsways
    Mindsways looks at the Ways of the Mind and how we Sway Minds.


Mindsways is based on the idea that we see what we want to see. By leveraging this and other Behavioural Insights, you can learn how your customers behave, act and think.

We will teach you systems and goals to help you develop your own approaches and appreciate how powerful your own perceptions can be. This in turn allows you to influence and positively affect your customer’s behaviours, actions and thinking, leading to a boost in your brand reputation, business opportunities, and potential for sales and profit.

Our training is dedicated to helping you to understand how your customers behave, act, and think. We believe in the power of small shifts, big movements. We deliver training and consultancy which unite learning and applying knowledge in the form of skill sets and abilities.

Generally speaking, each new skill set doubles your chance of success. The skill sets we focus on are:

  • Cognitive Fitness
  • Perceptual Acuity
  • Hidden Depths
  • Human Branding
  • Smart Deliberate Practice
  • Show, Not Tell
  • Art Forming
  • Storytelling
  • Evolving Solutions
  • Attention Selling
  • Mystification

We focus on combining the ideas from Behavioural Insights, Understanding Perceptions, Psychological Artistry, Show Not Tell Philosophy and Doing the Doable. You can use these in applying and developing systems and goals which boost your productivity, increase your internal and external brand’s reputation and lead to a strong legacy.

Our version of art forming pulls ideas and techniques from theatre, magic and illusions, combining them with findings from psychology and science to make them engaging, entertaining, and enlightening. We will teach you how to stand out, how to make a difference, how to tap into the power of mystery and magic and how to get your message across.

What Do We Do?

Our aim for our Sessions, Talks and Porjects is to give you something fun, original, easy to learn and memorable. Click on any of the images below where you can see a selection of what we do on the day!

What is Mindsways?

Mindsways is George Rowley and Alex Rowley, a father and son team both working together to create, train and coach people in psychology, business, effective communication, leadership and smart thinking using Psychological Artistry and Mind Magic.

What is Psychological Artistry?

Try the following experiment, read the statement below and rate how accurate it is in terms of describing your true personality on a scale of 1 to 5, with 5 being the highest and 1 being the lowest:

You have a great need for other people to like and admire you. You have a tendency to be critical of yourself. You have a great deal of unused capacity which you have not turned to your advantage. While you have some personality weaknesses, you are generally able to compensate for them. Disciplined and self-controlled outside, you tend to be worrisome and insecure inside. At times you have serious doubts as to whether you have made the right decision or done the right thing. You prefer a certain amount of change and variety and become dissatisfied when hemmed in by restrictions and limitations. You pride yourself as an independent thinker and do not accept others’ statements without satisfactory proof.


Our aim at Mindsways is to introduce something new and fresh into the existing mix of ideas that you are using. To do this, we use the power and creativity of Mind Magic, Psychological Artistry and Neuroscience to help you unleash your creativity, critical thinking skills and turn your meetings, work and contact with clients and customers into memorable, powerful and effective turning points in their lives.

Learn More

Would you say it described your personality accurately? This is a Forer statement, and when it was originally handed out to students who thought it was a personalised analysis of their own personality, they scored it 4.26 out of 5. It was only afterwards when the students compared results that they realised nothing in the statement was personalised.

It seems obvious now that there is nothing really specific in the Forer statement, but why did you and so many of the students feel it was so accurate at describing exactly who you are? It’s because it uses a number of psychological traits (the want to be liked, the want to be different, and so on) and psychological flaws (generalising one thing, deleting others, focusing on the accurate and forgetting the inaccurate, etc.) and combines them to make a show of how we think about ourselves.

What is Mind Magic?

Mind magic is a phrase we use when we talk about a particular set of magic tricks that gives the appearance of being able to read minds, predict the future, move objects without touching them and influence people’s choices.

Mind magic is used to inform, illustrate and entertain in a number of situations. It can, and has been used in, board meetings, workshops, personal development programmes, one-to-one counselling, business presentations, networking events and TV shows. It uses a blend of magic tricks, visual illusions, cognitive puzzles, thought experiments, presentations and performance skills.

Below you can see a wide range of examples of what Mind Magic can be.


Want to know more about us and the power of mind magic? Use the box on the left! Interested in taking the next steps? See more about the Psychological Artistry day using the box on the right!

Find Out More

Want to know more about Mindsways, Psychological Artistry, the techniques, tips, tools and ideas, and see more about our process? Find out more here!

Learn More About Us Here!
Psychological Artistry

Are you ready to experience a whole new, fresh and original level of training based around Psychological Artistry and take your business to a new level? Find out more by clicking below!

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