• About Us
    Mindsways is George Rowley and Alex Rowley, a father and son team both working together to give people a Psychology Skill Set.

George Rowley

Director, Mind Reader, Steptoe & Son Enthusiast

George works with Psychological Artistry, a blend of psychology, behavioural sciences, and mentalism to entertain, improve people's lives, working towards greater innovation and creativity, and increased business opportunities.

George's Background

George Rowley has been working with Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to entertain, improve people's lives, work towards greater inclusion and increase business opportunities for the past 30 years.

The vehicles he uses to do this are training, coaching, delivering workshops, presentations and talks. He has worked extensively with individuals, small businesses, social enterprises and large organisations such as Deutsche Bank and the University of Liverpool, including projects within the NHS across the country.


George is a trained social psychologist who has been using elements of Psychological Artistry across his life to communicate with a wide range of people for the past 30 years.

In the early 1990's, George founded a social enterprise that was asked to work with young adults from disadvantaged backgrounds. They had no qualifications, no long-term employment prospects and very low numeracy and literacy skills. Most of them had no other choice but to become part of gang cultures and commit violent crimes.

Even though several highly-respected psychologists had trained George before he took on this challenge, he struggled to communicate effectively with the disaffected children. Telling them about their disrespect for authority and lack of planning didn't mean anything to them, so he had to figure out a way of getting through.

After a few months, he found that using some very simple magic tricks would grab their attention and break down the barriers. Teaching the tricks also gave the children confidence and belief in themselves that they hadn't been given before.

George's Mission

“My aim is to apply my experiences to stimulating personal growth, increasing performance and providing practical responses to real problems. My mission is to apply what I have learned to help people in their life's challenges and journey and create the environments for greater inclusion, learning, and growth in organisations.”

“I believe that we all have a good deal of control over what skills we can develop and that the desire to change can spark amazing results. Experience is capable of changing brain structure significantly. Based on my knowledge gained and the experience of working with thousands of people, I have developed techniques and tools that give us a competitive edge. I use Psychological Artistry as a tool to communicate the ideas.”

Find out more about George and his personal experience by watching the video below!

George's goal in life is to make a difference in the world. It is his mission to apply what he's learnt in assisting people in life's challenges and journey.

Find Out More About What We Do!

George's Expertise

George has spent the past 30 years developing, delivering and designing Psychological Skill Sets. His set of expertise include:


George has spent many years working one-on-one, with small groups and large companies on coaching success.


Using a combination of acting, magic and his communication, George is a brilliant and funny entertainer.


George is the head presenter of Mindsways LTD, creating and running all of our experiences.


George is an incredibly learned and dedicated psychologist who promotes personal development every day.

Who Are We?

Our aim at Mindsways is to give you something fun, original, easy to learn and memorable. We are made up of a father and son team, George and Alex Rowley, who together have over 30 years experience as trained speakers, presenters and mentalists. Click on any of the images below where you can see what kind of things we do!

Alexander Rowley

Director, Storyteller, Still Remembers All The
Names of S-Club 7

Alex Rowley is an actor, web designer/developer and experienced magician who specialses in a blend of psychology, behavioural insights and mentalism to tell effective, engaging and empowering stories.

Alex's Journey

He believes that storytelling is the key to developing better, fairer and more successful businesses and society as a whole. His aims are to instill a feeling of wonder, awe, authenticity and hope in the people he works with.

"One of the hardest times of my life was spending 9 months on government benefits, living off £10 a week. I had left university to work in my father’s company and been made redundant after funding cuts. I spent this time desperately trying to find a job whilst also developing business ideas. It was only by using the power of stories, by writing my own and helping other people with theirs, that I finally realised what I wanted to spend my life doing.

"I have faced my own challenges with anxiety, depression, bullying, grief and obesity. I have spent the last 10 years trying to accept, embrace and work with my own mental health. It’s not always easy, but it’s what I am here to do. I work hard to try and keep a core strength that guides me to help others through their own personal struggles and journeys.

"A key to achieving this is using my magical background and the power of storytelling. I love the power of combining mentalism and story. It gives everyone a chance to be a great big kid again. When something utterly impossible happens, it’s like they get yanked backwards to a time when anything was possible. It’s profoundly wonderful to see where your imagination takes you”

Alex's Mission

His mission in life is to help others write, develop and unleash their inner story: Who they are, what they’ve been through and where they’re going are all parts of this, but also built into this process is creativity, passion, imagination, authenticity and motivation.

He has developed one of his own Inner Stories for you, and you can listen to this in the video to the left.

Alex believes that it’s vital to understand our past and strive for a better future. It is only through an appreciation for this balance, working with our own inner story and the power of our imagination that we can start to build a fairer world that accepts difference, that gives people a greater sense of control and develop a society where everyone can live up to be their best selves.

Find Out More About What We Do!

Alex's Expertise

Alex has dedicated his life to improving himself and others in a whole range of areas. His set of expertise include:

Creative Thinker

Alex has channeled his own brand of problem solving and innovative thinking into Mindsways training.


For the past 10 years, Alex has developed websites, logos and branding materials for many businesses.


Alex's experience from he age of 11 as an actor and magician gives him a rare edge as a storyteller in everything from performance to neurodesign

Personal Development

Alex believes that learning and development will always lead to a fairer, better and happier culture.


Success for us happens when we have the courage to be ourselves and put courageous ideas into action. Our mission at Mindsways is to introduce something new, fun and fresh into your existing mix of ideas. It's our belief that if you can change how you see what was, you can change what is, so you can change what will be.

Find out more about that here!