The Black Swan Talk
The primary focus of the Black Swan talk is that we all have Black Swans. These are ideas which we think are impossible, but can in fact be more than possible once you have sees that they can be achieved. This can be applied to ourselves, groups that we are in, or other people.
Uncovering that we have Black Swans can offer us improved ways of approaching our most complex problems. You will be able to explore new perceptions and see anew what you thought you had already seen. Recognising our own Black Swans and the limits of our own understanding will improve us through being:
By recognising your own Black Swans, your perspective shifts and you begin to see your own flaws. Far from being as negative as this might sound, it is in fact the best and fastest way to learn, develop and evolve. It’s only from a humble standing that you can begin to improve yourself and in turn, begin to improve others.
Open to other’s perceptions
Seeing the world through other’s eyes is a huge keystone for selling. Being able to observe other people’s unknown unknowns means you can assess their needs and answer their questions far quicker than before. It leads to stronger communication, which adds to your reputation and makes you a better business person.
A better decision maker
Being aware that we are irrational creatures, knowing and accepting that we have underlying emotional influences, and that there are Black Swans hiding in plain sights, give you the tools to help navigate tough decisions and get a more informed view of human behaviour. You’ll have a stronger, more reliable source of information.
What Are Black Swans?
The unique nature of Black Swans brings ideas and actions previously out of reach within grasp. Our aim is to challenge these Unknown Unknowns and give you the tools to see the previously Unseen and do the previously Undoable.
Fun, Fresh and Original Ideas For You
You will be able to experience your brain’s imaginative powers of possibility and how richly they interact with behaviour, allowing you to know what creativity feels and looks like from the inside.
The presence of Black Swans means that we face an uncomfortable truth; we strive for stability, but we must maintain uncertainty. We long to be safe and secure, but there are sparks of adventure which drive us to discover.
Understanding this underlying Human Paradox, and how our conceptions, expectations and perceptions influence us, is a vital part of what we do. Inviting people to search and seek out their Unknown Unknowns and Black Swans makes you more memorable, more influential, and more trustworthy. We thrive when we share these great ideas with others, when we push others to remember and act on them.
The Black Swan Talk
A playful but profound approach gives you a safe and stimulating environment to question assumptions, build new thinking styles and create a more memorable and emotionally resonating story, with you at its centre. Identifying, uncovering and re-evaluating your Black Swans is how you reveal yourself more to others and gives you a psychological edge in your business, personal and creative life.
12 Benefits You Get From Knowing Your Black Swans
Imagine if everything in your life was entirely predictable. Suppose you could know the exact date and time when your most cherished goals would be fulfilled, would you choose to know them?
It seems like a lot of people would say no. They wouldn’t want to find out, in excruciating detail, exactly when, where and how their success were made. It would take away from the fun, adventurous and spontaneous moments in life. Together, these moments make up the Unknown Unknowns; the Black Swans which provide a buzz of excitement and curiosity.
By the nature of them, we cannot know what our unknowns are. Yet, we must continue to search for and uncover them. These are 12 Things You Get from Finding Your Black Swans:
The Day I Found My Black Swan - Alex's Story
February 2011, Blackpool, UK
I was sat, slumped up against a thin and creaking headboard, stuffed into a room so small that it struggled to contain both me and George when we stood up, but with my head spinning with possibilities. Every time you walked across the room, the TV signal would disappear for a few seconds, leaving a ghostly after image of whatever had been on. It was the smallest, foulest and greasiest B&B you could imagine, but it was cheap.
It had to be cheap because 6 months before, George had lost his entire business and had been forced to let all the team members go, myself included. It was the one respite we gave ourselves after months of trying to stay afloat; being able to attend the Blackpool Magician’s Conference. We could just about keep the roof above our heads, but we managed to get there, and the one consolidation prize was the free bag of adverts and magazines they handed out with the conference passes.
In that magazine, the only reading material we had, was an advert; MAGIC LIVE! Las Vegas, August 4th – 9th. It fascinated me, as there was nothing but a blank black page with those words in bold, white font. What could it possibly be like going to the other side of the world, being in the spiritual home of all magicians, surrounded by some of the most famous and well known performers in the world? It was a far-off contrast to where we were.
August 2016, Las Vegas, USA
Everything I knew was either heat or sweat. My eyes stung from the intense brightness of the desert and pollution from the city, my feet ached from hours of walking up and down the Strip, and the only break was when we dipped in and out of the casinos.
Fast forward 5 and a half years from the time I found solace in nothing but a magazine’s advert, and we were there. And, let me tell you, there is no place on Earth like Las Vegas.
The intensity of the outside world, where the temperature once soared to a scorching 42 degrees, butted heads with the huge, palatial insides of the casinos, where everything was loud, colourful and ready to make you a multi-millionaire. There were casinos that felt like Ancient Rome (they did more than just recreate the look, they managed to capture its splendour), Venice (along with miles of in-door canals and stretches of beautiful sky-ceilings) and New York (the roar of the rollercoaster sweeping through the building was amazing).
Everything was bigger and better than real life, and there are no words to try and tell you just how bloody huge everything was. There is no such thing as subtlety or nuance when it comes to Vegas. And then, as if to prove my point, we ducked inside the Flamingo, one of the oldest casinos on the Strip, and saw something that for most of human history, was thought to be impossible: a real life Black Swan.
May 2017, Birmingham, UK
I think it speaks volumes that we had to go to the other side of the world to see a Black Swan. Thinking back to those two very different times in my life, I think it proves how powerful the impossible can be.
Everything changed after that. I felt more comfortable being able to live and breathe in my own skin. I felt more like I had a responsibility to help others do what they wanted to do. I felt like creating and taking responsibility for Mindsways was a huge part of my life. Being able to go out there and teach people, whether it’s magic or positivity or just having a stronger belief in themselves, was really my calling.
Going from being depressed and anxious, desperate just to see the tiny amount of Jobseekers Allowance come into the bank whilst stuck in a small room in Blackpool, to seeing a real life Black Swan in the middle of the desert, surrounded by the flashing lights and wonders of Las Vegas. There’s a very real difference there, and I can’t help but think now that seeing the Black Swan was more than just a coincidence.
All of our talks use the science of your brain to improve your mindsets. They are all delivered with humour, clarity and delight and engaging with daring ideas. Our aim s to make complex neuroscience insights and behavioural science concepts easy to understand and explain their relevance to your life.
Each talk is demonstrated and illustrated using illusions, magic and mindsets, suitable for 6 people up to 100+ attendees and can be tailored to fit from 20 minutes up to 2 hours.
We’d love to be working with you on these. How do you think we could make this possible? We’re open to all ideas! If you want to discuss these or any other sessions, talks or projects available, fill in the form below. You can also call and leave on message on 07970 480 615 or we can set up a discussion over Skype. Thank you so much for your time and attention, I look forward to hearing from you soon.
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