Features

The Zeigarnik Effect

THE ZEIGARNIK EFFECT The hero, strong, dark, and tall, stands victorious over the evil Doctor Miser. “I have you now, you villainous scum!” he shouts above the steam train’ s engines, a rush of joy and Read more…

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Psychological Artistry

WHAT IS PSYCHOLOGICAL ARTISTRY? Psychological Artistry is the science of psychology, neuroscience, behavioural insights and merging it with the art of mind magic and mentalism. We take the building blocks of magic and psychology and Read more…

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