Do you notice what you are missing?

Real mysteries and secrets lie in the places that we do not look, because they do not concern us. We pass them by without a thought and never realise what we are missing.

Magic works by exploring the limits of what we don’t see and how we don’t think.

Let’s look at an example. Pay close attention to the illusion below. How many red balls are there? How many do you think are there? Count them slowly. Make sure you are absolutely certain before continuing.

How many red balls were there? Notice anything else different? Something strange? How’s about the number of fingers? Did you spot this the first time, or did they somehow magically appear to grow in number?

It’s important that you start noticing what you’re missing. For instance, how about if you start reading the missing          in this sentence? Isn’t it obvious, with context, when something’s not there? But what if there was no sentence there in the first place, how would you notice what was missing then?

The difficulty is that we don’t always have context, and we certainly don’t always have the best context. It’s even trickier when the context is too ambiguous. For example:

Is it a B or a 13? Magicians use tricks, psychology, storytelling and showmanship to make you focus on the letter, when they’re really using the number.

Magic is about direction – using what you don’t see, using gaps in context and ambiguous messages to grab attention, make themselves memorable and stand out from the crowd.

You can too, by learning the tricks, techniques and ideas in Psychological Artistry Live! If you love these kinds of tricks and illusions, you’ll love the whole day! Join us in London (4th September) and Birmingham (11th September) and book your place now at

How Magic Works

Magic works because we take a narrow view and miss the bigger picture. Magic depends on:

  • Generalising without realising
  • Looking without seeing
  • Thinking without thought

We see fragments of what is going on, but think we take it all in. We do not notice what we miss.

Magic takes place in the spaces we do not see, in the thoughts that do not cross our minds. Magic pushes at the boundaries of our views, our thoughts and our expectations. Real magic relies on the unseen, the unexpected and the unexplained.

Game of Thoughts – Experiencing Real Magic

We see tricks performed through screens – but we experience wonder and magic when live. But magic is much bigger than that – it involves many more subjects and skills than people are aware of.  The process of being engaged, even being vulnerable, being surprised, sharing mysteries together and laughing together is a very powerful experience.

The game is played by the magician and the audience. It is a game best played out live, in front of your own eyes. Creating a shared experience. Film, video and the internet provides us with barriers to the magical experience.

That is why we have called our new show Game of Thoughts. It is an interactive, mind-blowing, mind-reading show that leaves an impression.

The Game of Thoughts show is funny, lively, intimate, has cake and is utterly baffling. We will get you involved and be part of the show in exciting and unique ways by demonstrating the impossible, having lots of fun and bringing the WOW factor to your evening!

Come along to Coffee Calling in Halesowen at 7 pm on 15th August to see us live! You can book your tickets and find out more at

Psychological Artistry

Mystery is a question that goes unanswered – Magic is a question that goes unasked.

Highlighting these unasked questions is why the Psychological Artistry day is so powerful. These questions show us what are called our Unknown Unknowns – the really powerful questions are the ones we simply never ask.

To be creative and innovative, we need to be asking unasked questions, not just to get new answers, but these unasked questions invite new ideas. These new ideas allow you to evolve your significant messages in new ways.

Psychological Artistry invites you to look behind the scenes and:

  • Produce new ideas
  • Ask new questions
  • Add novelty

Psychological Artistry is not just about teaching you the tricks (though there is plenty of that as well). It is more about the effects and how you do them. The effects combined with your delivery are much stronger together. In this way, you make what you’re saying far more significant for your audiences.

Remember, we have nothing to lose by being more audacious.

Join us in London and Birmingham in September for your last chance to see Psychological Artistry Live! Find out more information and book your place at

P.S. “Become good at cheating and you never need to be good at anything else.” – Banksy

Categories: Features

I’m a creative thinker, designer and web developer, experienced magician and actor, writer and stage director who uses elements from Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to tell effective, engaging and empowering stories. I believe that storytelling is key to developing a better and more successful business community and society. My aims are to instil a feeling of wonder, awe, authenticity, autonomy and hope in the business owners I work with and their clients.

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