Hybrid Vigour.

A key to your consistent development and improvement is being able to utilise Emergent Knowledge.

This means that by scouring areas of development (scientific journals, your hobbies and interest, business meetings etc.), you can find the many strands of knowledge and learning that make up your spider’s web of success.

By combining and bringing them together, you can create entirely novel insights. This is the basis of Psychological Artistry and our Psychological Artistry sessions.

For more details of these, please visit www.mindsways.com/pa

Hybrid Vigour

For us the domains we pull from are;

  • Biology
  • Psychology
  • Temporal Neuroscience
  • Social Neuroscience
  • Behavioural Insights
  • Stage Performance
  • Philosophy
  • Complexity Theory
  • Neuro Design
  • Storytelling and Film Theory
  • Behavioral Economics
  • Mindfulness
  • Mentalism
  • Organisational Development
  • Entrepreneurial Insight

We will look at giving you a brand new and bespoke set of tools that will help you in developing your own Emergent Knowledge network. This will be dedicated to the areas in which you are most interested and invested. It is also the basis of our Psychological Artistry Coaching Canvas.

For more on this please look at www.mindsways.com/pacoaching/

Bond’s Bumps

An example of how you can create Hybrid Vigour is by seeing how we combine James Bond, Alfred Hitchcock and our own material.

For a few months, we’ve been talking about our Enthusiasm Quotient. You can see more about it at http://mindsways.com/feature/mindsways-enthusiasm-quotient/

We recently discovered this type of thinking has a long lineage, and that Alfred Hitchcock was known for measuring his films for their ‘bumps’. Bumps, as he says, are any highpoints, shocks, thrills, kills, twists, turns, amusements, bemusements, amazements and anything that would get the audience to sit up in their seat and pay attention.

“If I have 13 bumps,” Hitchcock would say, “I know I have a picture.”

In a 1964 article written for the New York Times, Richard Maibaum, screenwriter for a huge chunk of the James Bond franchise, revealed that himself and the two producers, Cubby Broccoli and Harry Saltzman, aim for 39 bumps in their movies.

Nowadays, I’m sure the rate of bumps has increased exponentially. Go and watch The Avengers or Transformers and you’ll probably get 39 bumps every 10 minutes. However, the fact that iconic filmmakers knew these ideas and used them to create films that have lasted for over 50 years just goes to show how powerful they can be.

By taking the principles we’ve developed and are already very familiar with and injecting them with a new twist in the tale, involving characters and film personalities that we both love and respect, we can elevate a simple idea into a profound, memorable and entertaining moment in our training.

To find out more about these ideas, join us on one of our training days or coaching sessions! Visit www.mindsways.com/pa or www.mindsways.com/pacoaching to book your place now.

Why Mentalism?

Mentalism is not the art of deception; it is the art of creativity. It’s creating the illusion of the impossible, creating wonder and stimulating imaginations. These are transferable skills and all strengthen your effectiveness in work and life.

We use mentalism and magic as tools for creating more impactful communication, enhancing presentations, explaining and demonstrating our thinking styles and making meaningful connections with potential clients and existing teams.

We specialize in Mentalism because we love working with people in expressing their deep, particular and personal ways of seeing the world. It’s also great fun and enjoyable; absolutely ideal for team building and getting to know people.

“Never underestimate the cost of inaction. Doing nothing gets you nothing.”

For many, engaging with mentalism and mind magic is completely new. This means you get to create and share smart, new ideas that matter. We work with you to weave imaginative frames around your plots, your narratives, your stories. For millennia, people have loved to be swept away into the narrative space of a mystery.

By doing this, you will create attention for and connection with yourself and many others.

Please explore the resources we have set up at www.mindsways.com/feature/


Thanks in advance,



P.S. “The moment you doubt whether you can fly, you cease for ever to be able to do it.” – J.M. Barrie

P.P.S. Follow us on Facebook and Twitter for exclusive updates!


Categories: FeaturesStories

I have been working with Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to entertain, improve people’s lives, work towards greater inclusion and increase business opportunities for the past 30 years. The vehicles I use to do this are training, coaching, delivering workshops, presentations and talks. I’ve worked extensively with individuals, small businesses, social enterprises and large organisations such as Deutsche Bank and the University of Liverpool, including projects within the NHS across the country. My aim is to apply my experiences to stimulating personal growth, increasing performance and providing practical responses to real problems. My mission is to apply what I have learned to help people in their life’s challenges and journey and create the environments for greater inclusion, learning, and growth in organisations.

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