We face a nest of challenges every day. Not only do we have to be heard amongst the noisy crowd, we must do so with something that’s original, something that we can realistically fulfil and something that’s true to our vision.

How do you get the right message out there?

The answer may surprise you. Watch our newest video to find out!

Being able to communicate effectively is about thinking in new, fresh and original ways. It’s about delivering innovative, creative and personal experiences. It’s about having novel, unique and authentic messages. But ultimately, it’s about being able to trust your inner story. Here’s what can you expect from doing this:


To be able to get your message across, you must first realise that communication is a two-way street.

Not only do you bring yourself to any conversation, but your audience (whether it’s one person or a thousand) bring themselves and all of their baggage to it as well.

They have millions of experiences from across their lifetime which inform their mindset. Some are positive, some are negative, some are completely neutral. It’s your job as a communicator to know which ones are at the front of their mind.

Have they talked to you before and come away thinking how passionate, loyal and enthusiastic you are about your message? Or do they have previous experience with sales professionals that make them think you’re going to be sleazy and dishonest?

Being able to delve into the mindset of your audience is one of the main keys to any successful person. One of our aims on the Psychological Artistry Live! Day is to make it easier to see your own and other’s mindset’s as incredibly informative. To learn more about this, go to www.mindsways.com/pa/


How do you think about doing something new?

Does it scare you? Do you feel excited? Does that feeling change if it’s trying something new for lunch, visiting a new country or pushing your mind, body and soul to the limits with something like skydiving or practicing extreme forgiveness?

Most people don’t give novelty much thought, but it’s incredibly important to learning, growing and maintaining a sharp and healthy mind. Embracing the new means you have the potential for far more connections in your brain. It means you become far more open to different mindsets. It means you become far less likely to be stunted, close-minded and afraid.

More than this though, the way we think of novelty is as a muscle. Like every other muscle, we must learn to flex it, to push it and make it grow through using it. On the Psychological Artistry Live! Day, we expose you to a huge range of new ideas, techniques and ways of seeing the world that will leave you feeling like anything is possible.


One of the great benefits of enhancing your abilities to acknowledge, appreciate and adhere to different mindsets and flex your novelty muscle is that your wellbeing and cognitive fitness goes through the roof.

Wellbeing is defined as a state characterised by a feeling of health, wealth, happiness and prosperity. It’s the idea that regardless of our current surroundings, whether it’s financial distress, physical strain, environmental challenges or a deep emotional struggle, we can maintain positive control of our mental condition.

It doesn’t come overnight though. It takes months and years of practice through mindfulness. Much like novelty, we must learn how to stretch, bend and use this when times get tough.

That’s where cognitive fitness comes in. This is the term we use for sets of exercises and measurements that allow us to extend our thinking, boost our happiness and create an extraordinary mind. The tools we demonstrate and teach you on Psychological Artistry Live! start to expand your skillset and mindset, helping you to develop your cognitive fitness. To see more about why this works, go to www.mindsways.com/pa/


What is creativity? What is passion? What is inspiration? These three questions all have the same answer; they’re all powerful and influential thinking styles.

Thinking styles and mindsets differ ever so slightly. A mindset is something that is informed by our entire lifetime’s worth of experiences. It is informed by the stories we tell ourselves and the stories we tell others. A thinking style, on the other hand, is a particular attitude we have towards a task at hand. This is very similar to the difference between a State and a Trait.

It becomes a very different exercise, then, when we set out to design our thinking style. Rather than let a negative set of experiences inform and guide our thinking around creativity, positivity and inspiration, we can go out of our way to produce something far more positive.

People have said to me that “performing isn’t my thing”, or that “I’m far too old to learn something new like that”, even “I’ve got a certain level of professionalism to maintain! I can’t just do something creative like this!”

These people have seen the power of doing something new, doing something different, getting themselves noticed and heard above the crowd, and they’ve been scared by their own potential. I felt that way for a long time, but I realised that if I kept doing the same thing over and over again, I’d get the same results over and over again. And I did not want that.

I want to do something important with my life. I want to add something to the world. I want to make a difference. Having an old, scared thinking style wasn’t going to let me do that.

Designing new thinking styles is the culmination of the previous steps: Delving into different mindsets, flexing your novelty muscles and raising cognitive fitness. You must be able to see there is a different way of thinking (your mindset), take actions to change your current thinking style (flexing your novelty muscle) and see the results from these new changes (your cognitive fitness). It’s these steps that we look to take you on through Psychological Artistry Live!


Lastly, we come to the ultimate goal of any communication: forming strong empathy bonds.

It’s easy for us to become obsessed with numbers on a spread sheet, to think of facts and figures, to see business as nothing but a series of digits on a screen. We almost become addicted to this idea. I did for a long, long time.

But this misses the point. Businesses aren’t made up of numbers, they’re made up of people. They’re not made up of facts, but feelings. The true currency of business isn’t pounds or euros or dollars, it’s a deep and meaningful connection between people. It’s empathy.

So how do you form a strong bond of empathy? It’s simple, and we’ve already gone through it:

  •  Step 1: You see the world from their point of view.
  •  Step 2: You bring something new to the table.
  •  Step 3: You raise their state of health, wealth, happiness and prosperity.
  •  Step 4: You design a new way of thinking they can take away.
  •  Step 5: You tie it all together with your vision

So, this is Mindsways’ vision: To empower you with a set of tools that leads to greater understanding of yourself and others. To give you greater access to what makes you unique, original and innovative. To have you feel better about yourself. To teach you ways of being more creative, more passionate and more inspirational. To help you understand that empathy, connection and communication are the real ways of doing business.

Thank you very much for reading. I hope this has given you something new that you can use to go out and change the world. Please do let me know if you have by going to our Facebook and Twitter page, and if you want to learn more about any of these principles and guiding ideas, please join us on the next Psychological Artistry Live! Day.

Thanks in advance,


07970 480 615

P.S. “There is a real magic in enthusiasm. It spells the difference between mediocrity and accomplishment.” – Norman Vincent Peale

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I’m a creative thinker, designer and web developer, experienced magician and actor, writer and stage director who uses elements from Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to tell effective, engaging and empowering stories. I believe that storytelling is key to developing a better and more successful business community and society. My aims are to instil a feeling of wonder, awe, authenticity, autonomy and hope in the business owners I work with and their clients.

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