You cannot believe what you see, but you see what you believe.

This is a core tenant of what we do at Mindsways, and it’s something that’s incredibly important for you to understand.

Once you start to understand the power of perceptions, you can see how they influence:

  • Your decision making
  • Your habits
  • Your sales and income
  • Your thinking styles
  • Your mindset

You can also use it to help others understand their own processes.

In my workshops, etc. I quite often demonstrate all of this in our short video: “See Hear Effect – McGurk Effect“. You can experience this profoundly strange illusion by observing that what your eyes see can influence what your ears hear.

Watch this video now:

The power lies in the fact that even when you know what is happening, the effect does not change.

The good news is that we can learn from this. We have infinite brain plasticity, so we can change, grow and develop new skills.  We advocate using this to create new thinking patterns and skills.

What you will see will override the rest of your senses. Please watch the video above to see this in action!

Using the Video – Mentalism and Thinking Well

We’ve had many people ask if they can use this video for themselves in training, team building, consulting and personal development work. The good news is we’re now making this publicly available for you to do so!

There are many uses for the video, including:

  • Showing that you cannot believe what you experience, but you experience what you believe
  • Showing the power of focus – what you focus on changes what you experience
  • Showing the power of change – if you can change what you hear, what else can you change?
  • Showing neuroscience at work – this only works because we are so used to relying on our senses, which are influenced by how our minds work
  • Showing the potential for different perspectives – a vital part of Thinking Well

If you wish to have a version of the McGurk Effect tailor-made for these situations and anything else you can think of, please get in touch using and I will send you your copy! All we ask is that you put it to good use!


Try Mentalism

Give mentalism a try and you will see just how intriguing and fun it can be.  By using mentalism, you will explore both fact and fiction and cultivate a deep fascination in people.

  • The art of mentalism is about expressing and demonstrating acts which are designed to amaze, baffle and surprise us using the mind and how we think.
  • The art of mentalism is about offering the experience of inexplicable phenomena. It is about the mind and our thinking, so it challenges and provokes our belief systems.
  • The art of mentalism is about creating a perplexing expression of just how amazing our minds are.

Using the art of Mentalism is a way to open up curiosity, to review how we think and challenge how we see things.  It is about communicating insightful messages through mentalism’s ability to make an impact.  It shows us all how sensitive we are to our surroundings and how we make choices in our lives.

On Project MindFoolness Live!, this uniqueness comes from how you can combine and express ideas. We will train you in ways to apply them to your presentations and delivery and to fit your specialised brand.

To explore more and give mentalism a try, you can join us on our Project MindFoolness Live Day! To see more about this, please go to 

Project MindFoolness Live!

Our next one-day training days are Project MindFoolness Live – they take place in London (5th July) and Birmingham (12th July). You can find out more about them at 

My life’s work is all about breaking and rebuilding belief patterns. If you are open to new ideas and novel approaches, then this is worth looking at.

We’re rated 5-stars on Facebook! Here are just a few bits from them:

“The delivery was genuine and from a place of real authenticity… All in all, a thoroughly enjoyable and rewarding day.” – Simon C.

“My sincere thanks to both George and Alex for the day which was an invaluable experience and has given me a new range of tools to enhance my own training courses and presentations.” – Paul B.

“Thanks so much to George and Alex for facilitating such a well-run and great MindFoolness workshop. It was great to learn about illusion and magic and to be given the tools to put that into practice.” – Barbara S.

“Fun, informative, engaging, different – a truly magical experience!” – Lindsey H.

“Great workshop and I felt in safe hands with people who have plenty of experience and credibility in their field. Can’t wait to put my new-found skills into action and learn more! Thanks George and Alex, great fun!” – Karen K.

You can also get a great idea about what it’s like by watching the video “Harnessing Your Invisible Forces” below:

The Project MindFoolness Live! days draw on over three decades of personal experience, over a hundred and fifty years of magic and mentalism ideas, and pioneering neuroscientific research over the past decade.

These are woven together during the day. We look at how you can apply these insights to all aspects of your life and work. My aim for the day is to deliver a fresh, at times provocative, insightful, revealing, neuro-inspired, magic-informed and entertaining approach to how we think.

I see these new ideas as a call to action to be open-minded, acquire a growth mindset and adapt an attitude of discovery. Engender this will to explore, go beyond your current ways of thinking, introduce a dash of daring into your engagement and join us on Project MindFoolness Live!

Go to to find out more.

Categories: Features

I have been working with Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to entertain, improve people’s lives, work towards greater inclusion and increase business opportunities for the past 30 years. The vehicles I use to do this are training, coaching, delivering workshops, presentations and talks. I’ve worked extensively with individuals, small businesses, social enterprises and large organisations such as Deutsche Bank and the University of Liverpool, including projects within the NHS across the country. My aim is to apply my experiences to stimulating personal growth, increasing performance and providing practical responses to real problems. My mission is to apply what I have learned to help people in their life’s challenges and journey and create the environments for greater inclusion, learning, and growth in organisations.


Damon lawrenson · 31st October 2017 at 8:42 pm

What dates are lined up for 2018?

    Alex Rowley · 3rd November 2017 at 10:48 am

    Hi Damon,

    Thanks for getting in touch! We are currently in the process of booking our 2018 dates, as soon as we have these confirmed, I will let you know!

    – Alex

    Alex Rowley · 15th November 2017 at 2:54 pm

    Hi Damon,

    Thanks for your patience! We’ve just announced our first 2018 dates: Birmingham on 8th February 2018 and London on 22nd February 2018. You can go to to book your place on these if you’re available!

    If there’s anything else I can help you with, please let me know.

    – Alex

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