You cannot believe what you experience but you experience what you believe. We cannot afford to be passive observers and believers. This focus is part of Psychological Artistry, both our live events and the kit.

For more info on these, go to:

Psychological Artistry Kit –
Psychological Artistry Live –

The Factive Paradox

The Factive Paradox is rooted in the idea that the nature of reality does not represent the way reality is represented by our thinking. What we believe to be a “fact” may not actually be so, but we paradoxically create the belief systems that reinforce our thinking within these belief systems.

We are all open and vulnerable to what we call RSIs: Repetitive Statement Injuries. This is challenging to many people, as it means reconsidering what you hold to be true may be open to reinterpretation. This has many applications for psychologists, coaches, trainers, teachers and presenters. It can be used to generate new ideas and approaches by getting us to reconsider:

  • Our decisions
  • The implications of our beliefs
  • The possibilities that are open to us

This means that the Factive Paradox is a very useful tool and approach when working with people to make positive changes.

Over the past couple of weeks, I have used this concept with the contents in the Psychological Artistry Kit in:

  • Illustrating Neuroleadership ideas
  • Training in Branding and in particular the Human Brand
  • Coaching in creativity
  • Pitching for Consultancy contract
  • Entertaining using the Mind Magic material

Using the elements and the materials in the kit is not just about transferring ideas from head to head but also building a relationship you wish to have with others.  A major benefit of the material in the kit is that it can make abstract concepts ( eg Factive Paradox) real for people – we use the SNT – Show Not Tell Principle.  This is exemplified by the McGurk Effect and the Mindfoolness videos:

The McGurk Effect –
Test Your Mindfoolness –

Factive Paradox and Mentalism

Mind Magic, Psychological Magic or Mentalism are all engaging and entertaining because they involve challenging our belief systems and invoking the Factive Paradox. They show us feats which are seemingly impossible. This creates a powerful impact on people who witness it.  Mentalists evidence highly developed mental and intuitive abilities through using a variety of tricks and magic techniques.

This is all about playing with how we think, our imaginations and our belief in our realities. It’s about making the maximum use out of our factive paradoxes.

Mentalists do not have any supernatural powers, but they give the illusion of having them. We know that our minds cannot really be read, forks do not just bend by thought alone, we cannot predict next week’s headlines, but we are challenged to believe in the impossible when faced by the evidence these performers give us.

Mind readers, mystery workers, mediums and mentalists have been popular for hundreds of years because we enjoy experiencing these illusions, and these moments when the Factive Paradox shows itself. It allows us to grab attention, stand out from the crowd and make a positive impact on people’s lives. This is why mentalism and mind magic make up a large part of Psychological Artistry.

We watch and experience the magic and ask ourselves how can that be possible. That is the Factive Paradox in action: we see the impossible, we believe what we saw but we know it cannot be real. It makes us question what else can be real, what else we’ve been missing, and what other opportunities are available to us.

The power of Mentalism is taking these complex ideas and translating them into our everyday experiences in life and work.  The deconstructing of our thinking processes is a very useful route to understanding how we think and can lead us to gain insights in a whole host of areas, such as:

  • Decision making
  • Goal setting
  • Self-Awareness and Self-Reliance
  • Representation (both Internal and External)
  • Linguistics and Semantics
  • Time Horizons/Time Orientation
  • Cognitive Fitness

The Factive Paradox & Psychological Artistry Kit

Over the years, I have dissected and assembled the content, structures and frameworks of Psychological Artistry.  These come from a blend of the latest research and my practical experience in working with a variety of people in a wide range of circumstances.

The materials in the Psychological Artistry kit are is designed to be thought provoking; to stimulate and provoke us in to questioning our belief systems. It is about making delivery entertaining, informative and effective and, like all of our services, worthy of your time and investment.

The Psychological Artistry Kit is based on the idea that we cannot just sit back and passively accept what we believe to be factual. We must be aware of our own Factive Paradox and other people’s. We need to continually reinterpret, re-examine and reconsider our belief systems. We must strive to see things how they really are, so that we can create, explore possibilities and make progress.

Neuroscience has clearly shown us the power of Neuroplasticity: we can change, we can rewire our brain, we can all certainly learn new tricks and we can all improve on our current situation.

My aim is to make this so and make help others to make it so as well.

To get your kit, go to and for more information on Psychological Artistry Live events running around the UK, go to

Categories: Features

I’m a creative thinker, designer and web developer, experienced magician and actor, writer and stage director who uses elements from Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to tell effective, engaging and empowering stories. I believe that storytelling is key to developing a better and more successful business community and society. My aims are to instil a feeling of wonder, awe, authenticity, autonomy and hope in the business owners I work with and their clients.

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