Pluck is spirited and determined courage. Pluck is about having the right attitude. Pluck is about having the supreme personal authority you need if you’re going to be successful at what you do. Pluck is about having the confidence in yourself to punch above your weight. Pluck is about having the belief in what you’re doing to carry on when you’re very nearly down and out. And it’s Pluck that we’re looking to give you through the Psychological Artistry Kit!

Get and explore the Psychological Artistry Kit now by going to

What People Are Saying About The Kit

We released the Psychological Artistry Kit just last week and already, we’re having some amazing feedback from it. For example:

“Psychological Artistry is brilliant! As a university professor, I am always looking for new and intriguing ways to get the attention of my students and convey information. Psychological Artistry does both and more. Your information on storytelling is genius. As you can tell, there are not enough good things I can say about Psychological Artistry. And the most amazing thing is that I have only gone through one-half of the program!” – Rob G, Ph.D., Professor of Applied Sport Psychology

“I can recommend this kit – it is brilliant!” – Steve H. MCIPR MIOEE, Managing Director

“I spend time daily and weekly to enhance my learning and today I am so excited to get my Psychological Artistry Kit to enhance my Coaching to the next level! I would highly recommend Mindsways, I have worked with them for years and wouldn’t be where I am today without them!” – Raj A, MBA, Professional Coach & Business Consultant

All together, these reviews let us know we’re on the right path: helping you and our other clients to build up the right attitude and develop their own set of skills. The Psychological Artistry Kit is just one stepping-stone along the way, but it’s a stepping-stone that’s dedicated to mindset, growth and long-term development.

Go to and get your Psychological Artistry Kit now!

See what’s in the kit with the following video:

Pluck and Personal Authority

Personal Authority is the ability to make choices.

A lot of factors can influence our decision-making habits (and make no mistake, decision making is a habit, one which needs practice, refinement and cultivation), such as:

  • Your Environment
  • Your Time-Horizons
  • Your Influence
  • Your Past Experiences

“Knowing is good, willing is great, but doing is vital.”

This is a quote we use a lot when delivering our courses and working with clients. Knowing these ideas is all very well and good, and is often the first step in any personal development. Just being aware of the problem, however, isn’t enough to solve it.

Pluck is about not just knowing and willing, but it’s about doing. Pluck is about having the courage to take risks and make mistakes, and get up and start all over again. Pluck is about seeing that your goals may be too small, and aiming for something bigger and better, even if the whole world laughs at you. Pluck is about pushing your limits, taking on those huge goals and managing to pull them off, even if it’s by the skin of your teeth.

The Psychological Artistry Kit & Live!

As the materials we present in both the Psychological Artistry Kit and on Psychological Artistry Live are based on universal psychological principles, they act as a way for us to share our ideas, experiences and visions that show off our personality and individual approach. They work by building up and enhancing your knowledge, your will and your ability to take action.

All of this in turn builds up to establishing your Plucky Factors and your Personal Authority. You can make use of the Psychological Artistry kit if you are interested in something that:

  • Is Practical, Powerful and Engaging
  • You Can Demonstrate Your Ideas With
  • Grabs Attention
  • Creates “Aha” and “No-way” Moments
  • Creates Shared & Lasting Experiences With Your Clients
  • Has Novel & New Experiences
  • Shows Very Complex Ideas Quickly & Effectively

In the kit, you get 4 and a half hours of training, 17 distinct effects and materials and an exclusive, 80 page, full-colour booklet that covers brand new material in rich, vivid detail. On top of this, you get exclusive, Royalty-Free rights to use both our McGurk Illusion video for yourself and Test Your Mindfoolness. These are non-branded and perfect for illustrating how we don’t believe what we see, we see what we believe.

For the full breakdown of the kit, go to

Both the Psychological Artistry Kit and the Psychological Artistry Live! one-day workshops stand alone but compliment each other. We’re running our next workshops in Birmingham on 8th February and London on 22nd February. You can book your place on these at

The Psychological Artistry Kit is all about making things happen and creating insights and adding value to people. It’s about knowing, willing, and then doing. It is designed to be able to create greater value, add benefit, leverage your advantage and enhance the lives of people you interact with. The Psychological Artistry Kit packs small but is disarmingly simple and produces very powerful and profound effects in people. Take this opportunity to enhance and revolutionise your training, therapy and delivery.

Get your Kit now at

Thanks for reading,



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Categories: Features

I’m a creative thinker, designer and web developer, experienced magician and actor, writer and stage director who uses elements from Psychological Artistry (a blend of psychology, behavioural insights and mentalism) to tell effective, engaging and empowering stories. I believe that storytelling is key to developing a better and more successful business community and society. My aims are to instil a feeling of wonder, awe, authenticity, autonomy and hope in the business owners I work with and their clients.

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