Working With You Across Our Projects
We are called Mindsways because we are dedicated to highlighting the Minds Ways and how the Mind Sways. For projects, we do this by either working in organisations, with teams or on a one to one basis with individuals.
We work with the Ways of the Mind; understanding how we behave, act and think through Psychology, Organisational Psychology, Neuroscience and Art. This gives us a broad understanding of what drives our choices and behaviours. We work with how to Sway the Mind; how Behavioural Insights, Neuromarketing, Neurodesign and the Magician's Mindset can all influence, nudge and persuade either staff or your customers. We have an evolving toolbox of applied behavioural insight and psychological tactics to influence thinking practices.
This is all delivered in fun, entertaining and enlightening ways with practical applications, Psychological Artistry and personalized artforming creating profound effects. Our aim is to deliver on projects by combining strategic, tactical psychological-based approaches through subtlety, surprise and innovation. We aim to:
Sweep away the myths and examine perceptual mechanics
Change the structure of the space of possibilities
Tap into what makes deep & meaningful human experiences
WE SEE WHAT WE WANT TO SEE
Mindsways is based on the idea that we see what we want to see. By leveraging this and other Behavioural Insights, you can learn how your customers behave, act and think.
We will teach you systems and goals to help you develop your own approaches and appreciate how powerful your own perceptions can be. This in turn allows you to influence and positively affect your customer's behaviours, actions and thinking, leading to a boost in your brand reputation, business opportunities, and potential for sales and profit.
Our training is dedicated to helping you to understand how your customers behave, act, and think. We believe in the power of small shifts, big movements. We deliver training and consultancy which unite learning and applying knowledge in the form of skill sets and abilities.
Generally speaking, each new skill set doubles your chance of success. The skill sets we focus on are:
- Cognitive Fitness
- Perceptual Acuity
- Hidden Depths
- Human Branding
- Smart Deliberate Practice
- Show, Not Tell
- Art Forming
- Evolving Solutions
- Attention Selling
We focus on combining the ideas from Behavioural Insights, Understanding Perceptions, Psychological Artistry, Show Not Tell Philosophy and Doing the Doable. You can use these in applying and developing systems and goals which boost your productivity, increase your internal and external brand's reputation and lead to a strong legacy.
Our version of art forming pulls ideas and techniques from theatre, magic and illusions, combining them with findings from psychology and science to make them engaging, entertaining, and enlightening. We will teach you how to stand out, how to make a difference, how to tap into the power of mystery and magic and how to get your message across.